To create a resource and an outlet providing exposure to individuals who have created and worked in business, while at the same time providing information and knowledge to other entrepreneurs and those interested in creating their own businesses.

The internet provides a wide range of content about business.  We have found that the focus tends to be on trendy or flashy businesses (e.g. web, finance, start-ups)However, there is a dearth of information on everyday businesses.  Those that we take for granted.  Businesses that keep the roads paved, allow you to pay a vendor with a plastic card, or make the red plastic cups that get you drunk at a party.  We are fascinated by these businesses, the people that start them, the technology surrounding them, and all the various business models that they utilize to be successful.