REB 011: Easy Caring with Cristina Twigg

Cristina TwiggCristina Twigg is the founder of the babysitting agency Easy Care Sitters. She started the company in Brooklyn, New York in 2000 and now runs the business from Boulder, Colorado.  Easy Care contracts a large roster of background-checked, CPR-certified sitters.  Cristina is very passionate about Easy Care and is now considering options for expanding her business.

 In this episode Brandon and Cristina discuss:

  • How Cristina thought of her company and developed her unique business model
  • The decision to adjust her monetization structure
  • Starting a business from scratch
  • Methods for getting new customers
  • Setting yourself apart from the competition
  • Dealing with parents and the care of their children
  • Running a business while also working a day job
  • Potentials for expansion
  • The importance of your business name
  • The importance of a strong website

Links and Resources from this Episode

Comments

  1. Diva Gradilone says:

    Cristina is a very bright, active and entrepreneurial young lady. She conceived and started a business model all on her own that has everything to become bigger and super successful in a very short time! She´s a “hands on” person, passionate about her business and provides impeccable service in a vital/important aspect of today´s family life. We wish her a brilliant future with Easycaresitters!!!

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