These are tools that we use in our blog and in our businesses everyday.  We fully recommend using them and will be updating this page on a regular basis.

Please note that some of the links below are affiliate links, and at no additional cost to you, we will earn a commission if you decide to make a purchase.  Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.


WordPress – WordPress is the platform on which we build all of our websites.  It is a great content management system and can be used with minimal web development knowledge.  It also has a large community of developers creating applications around it and expanding it’s capabilities.

Bluehost – We have a number of websites for our businesses as well as this blog and for our clients.  We thoroughly researched the many hosting possibilities available and eventually went with Bluehost.  Their pricing is very reasonable, they have one click WordPress installation, and fantastic customer service.

Genesis Framework and Theme – This is the WordPress theme and framework on which Real Everyday Business and the majority of our business websites run. Genesis boasts out-of-box search engine optimization, fast performance, good security, beautiful turn-key design, great code foundation, and a large selection of fantastic child themes.  We started out trying to use free themes, but Genesis just makes a site look and feel so much more professional.  For us, it’s definitely worth the money.

iStock – We don’t like paying for images and spend a lot of time searching the web for good free royalty free photos.  However, when we simply can’t find what we’re looking for or don’t have hours of time to search we use iStock.  This is the only site we pay for photos.  They price reasonably and if you filter by price and purchase the smallest image (which is what you will typically want to use) you won’t be spending too much per photo.

Everyday Business

Box – Dropbox may be great for sharing media with your friends, but we have found that Box is far superior when it comes to file management for business.  We work remotely and share files through Box.  Blog posts for Real Every Day Business are edited in Box.  Box has great versioning controls and allows you to see who has accessed and updated any files.  On top of that Box’s free package starts you out with 10 GB of storage while Dropbox starts you out with 2 GB.  We got bumped up to 50 GB free after I installed the Box app on my phone.

Redbooth – We use Redbooth for all of our project management needs.  Again, we are all remote and so we need to communicate notes, action items, to do lists, and timelines with each other.  Redbooth does this intuitively and allows us to create numerous projects for each business or undertaking on which we are working.  Redbooth has both free and paid versions.

Uberconference – Conference calling can be essential for business development, meetings, etc.  We don’t like paying for this and there are a lot of free services out there.  We used to use, but quickly hit our quota of meetings in a month.  We then came across Uberconference and are incredibly happy.  Their free plan allows unlimited calls per month with up to 10 callers.  It also includes screen sharing and call recording.  If we ever need to we would be happy to upgrade to their pro plan for $10/month because their free service is so great.  Also, all their hold music are songs about conference calls!

Zoho CRM – We use Zoho as our customer relationship management (CRM) software.  We use it as our database to store leads, accounts, contacts, etc.  Zoho offers a whole suite of tools that we have not tried out, but may in the future.  Zoho CRM is free for up to three users (which works great for us).

Lastpass – Lastpass stores and then prefills the login field on websites so you don’t need you remember a million passwords. We started using Lastpass when we took on some employees and wanted to share accounts with them without having to create new ones.  Lastpass allows us to share existing accounts without actually sharing the password.  You just install Lastpass on your machine and store your login credentials for different accounts.  Then your employee creates a Lastpass account and you can share with them.  We liked Lastpass so much we started using it for all our personal passes as well.